"Everything’s a priority…

…so nothing’s a priority! I have so much work I don’t even know where to start!”

 Sound familiar?

This complaint comes up frequently from employees, and as a result we as business owners end up spending a tremendous amount of time and energy trying to figure out what they need to work on next. Worse, the more the business grows, the more we get pulled into having to direct every department’s and person’s activity. Many business owners start feeling trapped by their business’ success!

Yet there is hope

 There is a relatively simple antidote available for this problem – having and communicating a clear and compelling vision of your business’ future.

shared vision.jpg

 We’re not talking about the dusty plaque you might have on your wall – we’re talking about everyone having a common, crystal-clear understanding of where you would like the business to be in three to five years from today.

This kind of shared vision acts like an illuminated, thousand-foot tower far off in the distance, beckoning and guiding your team towards it even when they can’t see it directly. How? Imagine your business path crossing a series of valleys and ridges where we only can occasionally see the tower. As we drop down into a valley, the sight of the tower will keep us on track until it disappears – and then the compelling memory of the tower will continue to motivate us until we crest a ridge and catch sight of it again. As we hack through the thick brush, every action, every decision, every choice can be made asking ourselves whether or not we’re still moving toward the tower – or not.

 Every obstacle simply becomes something to go over, under, around, or through. And once we emerge from each obstacle, we even know what course correction to make to get back on track.

So what does this mean for your business?

 If you gathered your team for a 100-mile journey and said, “Let’s get started,” you can imagine that there wouldn’t be much movement until everyone had a good picture of the destination. The same applies to your business – the clearer the picture you paint of the future, and the more often you reinforce it with your team, the quicker that future will become reality.

Actions you can take today

  1.  Take 20 minutes and ask yourself for one important thing you would like to have in your business in 3-5 years (or farther out). It might be the way everyone feels at work, or the number of clients you have, or even the amount of passion you feel about the business. Imagine this thing as if it were already completed and write it down in detail, describing exactly what it’s like.
  2. Ask your top team to imagine this one attribute at the end of the same timeframe. Jot down their answers next to yours, then share your vision of where you’d like to be. You’re on your way to building a clear and compelling shared vision of the future!
Chris Hutchinson, CEO

Chris Hutchinson, CEO


Chris Hutchinson

As CEO of Trebuchet Group, Chris Hutchinson thrives working with clients and his team to improve organizational clarity, teamwork, and leadership impact.

After years of building Legos® and tree houses around the world, Chris earned his Mechanical Engineering degree and followed that with an MBA. His experiences in the military and the business world taught him great leadership can be learned, and everyone is in some way a leader.

Clients and peers describe him as an inspirational catalyst for positive change. He is the author of Ripple - A Field Manual for Leadership That Works.

Chris and his wife live, garden, and bike in Fort Collins, Colorado, and have four children. He has an unrequited love affair with brownies.