I just got something from Andy Wibbels (warning: Andy is a very straight-forward, no-nonsense guy with language to match).
He mentions a site called Wordle where you can build a word cloud of whatever you paste into it - pretty cool. And a fellow named Simon Synett pointed out that it's a way to (my words) reverse-engineer your thinking from your writing. The more common words are bigger, and the less common words are smaller.
Here's what I got after pasting in our site and most of our blog entries.
Pretty cool! Looks like we're on message - business, people, employees get help