jana  sanchez

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Jana specializes in helping people magnify what they’re passionate about and connecting them to resources and people. In her work at Trebuchet Group, she uses her extensive background in organizational management and marketing to help companies get clarity around where they need to go and the confidence to find the right path to get there. She creates and delivers workshops and keynotes on leadership and entrepreneurship, and gets delighted when people realize they need MORE healthy conflict to accomplish great things.

Telling stories in one way or another runs through the veins of her professional life. With previous careers in both nonprofit fundraising and marketing, she's had opportunity to dive deeply into how crafting effective messages, rooted in honest emotion and built around clear action, attract lasting results.

She holds a Master’s degree in Organizational Management and Corporate Culture and a Bachelor's degree in Theatre Management and Production. Lessons from the stage, including how to manage diverse groups of passionate people through rapid product development cycles, are still highly influential in her work with the ever-changing business landscape.


Outside of her work with Trebuchet Group, Jana is the Executive Director of  LaunchNo.CO, a nonprofit organization helping companies form, grow, and stay in Northern Colorado.  Jana is deeply passionate about growing her community, building long-term sustainable companies, and single malt scotch. She’s currently researching for her book, The Neuroscience of Making Memorable Messages with the hope it will be published before her teenage daughter gets tired of being a test subject.